Module 2 Resources
Use the handout library to download this module’s weekly worksheets and save them in the student business binder.
Open Module 2 HandoutsModule 2 Course Page
Customer, Offer & Business Plan
Students turn their business idea into a clear, customer-focused plan by identifying who they serve, what problem they solve, what they offer, and how the business can begin moving toward a launch-ready plan.
Primary deliverable: Target customer, customer problem, interviews, offer definition, business plan, and logo design brief.
Module 2 Flow
- Watch weekly training placeholders
- Download weekly PDF handouts
- Use guided AI prompts responsibly
- Submit assignments and quizzes
- Complete the final module exam
Four-Week Module Pathway
Module 2 weekly lessons.
Each lesson page includes a Loom placeholder, downloadable handout, AI Prompt of the Week, activity submission, required quiz, and next-step buttons.
W1
Week 1: Target Customer + Problem Statement
Define the customer group, customer need, and problem the business solves. Complete the lesson, download the handout, submit your work, and complete the quiz.
Open Week 1W2
Week 2: Customer Interviews + Persona
Create interview questions, gather approved feedback, and build a simple customer persona. Complete the lesson, download the handout, submit your work, and complete the quiz.
Open Week 2W3
Week 3: Offer Definition + Value Proposition
Turn the business idea into a clear offer and explain why customers should care. Complete the lesson, download the handout, submit your work, and complete the quiz.
Open Week 3W4
Week 4: Student Business Plan + Logo Design Brief
Organize the business plan and create a responsible AI-powered logo design brief. Complete the lesson, download the handout, submit your work, and complete the quiz.
Open Week 4Course Reminder
Students should use AI as a support tool, protect private information, complete work in their own words, and ask a parent/guardian or teacher before any public-facing business activity.