01
Target Customer
Students define who the business serves, what that customer needs, and why they would care about the offer.
Module 2 Overview
Customer, Offer & Business Plan
Students turn their business idea into a clear, customer-focused plan by identifying their target customer, creating interview questions, defining the problem they solve, shaping their product or service offer, and building a simple student-friendly business plan. Students also use AI responsibly to improve their messaging, organize their ideas, and create an AI-powered logo design brief that supports the future brand identity of their business.
Designed for K–12 charter school students who need to clearly understand who they serve, what they offer, and how their business can move toward a launch-ready plan.
What Module 2 Produces
- Target customer and customer problem statement
- Interview questions and customer persona
- Offer definition and value proposition
- Student business plan model and logo design brief
Student Outcomes
What students build in Module 2.
Students stop thinking only like they have an idea and start thinking like they know who it helps, what they are offering, and how the business can work.
02
Clear Offer
Students turn a general idea into a specific product or service offer with a clear customer benefit.
03
Business Plan
Students complete a simple, age-appropriate business plan model focused on practical next steps.
04
Logo Design Brief
Students prepare a student-safe AI-assisted logo design brief before creating logo concepts.
Learning Areas
Module 2 builds the foundation for a customer-focused business.
Target Customer
Students learn that “everyone” is not a target customer. They define who they serve, what that customer needs, where they can be reached, and why they would care.
Customer Problem and Need
Students connect their idea to a real customer problem, frustration, need, or goal and explain why the problem matters.
Customer Interview Questions
Students create 5–8 open-ended questions to validate the idea with classmates, parents, teachers, or approved community members.
Customer Persona
Students create a simple customer persona with needs, goals, pain points, buying motivation, and a message that would appeal to them.
Offer Definition
Students define what they sell or provide, who it is for, what is included, what benefit the customer receives, and how the offer is delivered.
Value Proposition
Students write a clear sentence that explains how their business helps a target customer solve a problem through a specific product or service.
Business Plan Model
Students complete a student-friendly business plan covering the business idea, customer, problem, solution, competitors, pricing idea, startup needs, marketing channels, operations, and next steps.
Competitive Research
Students identify similar businesses or alternatives, what they offer, what they do well, and how the student business could stand out ethically.
Responsible AI Use
Students use AI to support customer personas, interview questions, offer wording, business plan organization, value proposition options, and logo brief ideas without replacing their own thinking.
Module Deliverables
Each deliverable moves the student closer to a launch-ready business.
Target Customer Worksheet
Helps students define who they serve.
Customer Interview Questions
Guides student discovery conversations.
Problem Statement Worksheet
Clarifies the need being solved.
Customer Persona Profile
Turns customer research into a clear profile.
Offer Definition Worksheet
Helps students explain what they provide.
Value Proposition Statement
Makes the business value easy to understand.
Competitor Research Sheet
Helps students understand the market.
Student Business Plan Model
Organizes the business into a clear plan.
AI Use Checklist
Keeps AI use safe and responsible.
AI-Powered Logo Design
Students create a logo brief before generating logo concepts.
Rather than copying existing brands or asking AI for a random logo, students learn how to define their business name, customer, brand personality, color preferences, logo style, and visual direction.
01
Clean & Professional
Best for service businesses, tutoring, lawn care, pet care, student consulting, and school-friendly businesses.
02
Bold & Memorable
Best for sports, creative businesses, products, apparel, student brands, and local services.
03
Creative & Student-Friendly
Best for handmade products, art, crafts, youth brands, social impact projects, and digital creators.
Logo Evaluation Rubric
Students compare logo concepts using student-friendly criteria that help them select the strongest website-ready option.
- Clarity
- Fit with the business and target customer
- Originality
- Simplicity at small sizes
- Website readiness
- Brand feel
- Student safety
Logo Safety and Originality
Students learn that AI can help create ideas, but they must review, improve, and approve the final direction. Logo concepts should not copy another company’s logo, school logo, sports team logo, mascot, copyrighted character, or protected brand identity.
Logo Designer Builder Intake
Student Logo Designer Builder Intake Form
Complete this form so ABM Solutions can help create a clear logo design brief and develop three AI-assisted logo concept directions for the student business website.
For student safety, please do not submit home addresses, student personal phone numbers, school ID numbers, full birthdates, private family information, medical information, payment information, or unapproved photos.