01
Business Name
Business name shortlist and final name selection.
Module 3 Overview
Brand, Name, Domain & Website
Students develop the public-facing identity for their business by creating a business name, researching domain options, building a simple brand guide, creating an AI-assisted logo design brief, and planning the first version of an informational website. Students also learn how to use AI responsibly while protecting private student information online.
Designed for K–12 charter school students building safe, professional, launch-ready student business websites.
What Module 3 Produces
- Business name and domain research
- Brand guide and AI-powered logo design brief
- Website map and homepage copy
- Student website safety checklist
Student Outcomes
What students build in Module 3.
Students turn their business concept into a clear, safe, customer-facing online identity.
02
Name Research
Basic name availability research and domain checks.
03
Brand Guide
Brand colors, tagline, font style, tone, and visual direction.
04
Website Plan
Website map, homepage copy draft, and safety checklist.
Learning Areas
Module 3 gives students the tools to look professional online.
Business Naming
Students create 10–15 possible business names, narrow them to the top 3, and select one final name.
Name Availability Research
Students check search results, domain availability, social media availability, and potential confusion with existing brands.
Domain Research
Students learn what a domain is, how domains differ from hosting, what a free Netlify URL is, and why a custom domain is optional.
Brand Guide
Students define brand colors, tagline, logo concept, brand personality, customer-facing tone, words to use, and words to avoid.
AI-Powered Logo Design Brief
Students create a logo design brief before using AI or design tools to generate logo ideas.
Website Planning and Copy
Students map out the first version of their website and draft simple, clear website copy.
Online Safety and Student Privacy
Students learn not to publish home addresses, personal student phone numbers, school IDs, full birthdates, private family information, payment information, or unapproved photos.
Recommended Starter Website Structure
Home | What We Offer | How It Works | About | FAQ | Contact
This beginner-friendly structure is broad enough to work for almost any student business and keeps the first version simple, clean, and easy to understand.
Netlify first. Custom domain later.Students do not need to own a custom domain to build or launch the first version of their website.
Home
Introduces the business, explains the main offer, and gives visitors a clear next step.
What We Offer
Describes the student’s product, service, or idea in a simple and organized way.
How It Works
Explains the process for requesting information, joining a waitlist, or learning more.
About
Shares the business story, mission, and purpose without revealing private student information.
FAQ
Answers common questions from parents, customers, teachers, or community members.
Contact
Provides a safe way for visitors to reach out using an approved form or parent/guardian-approved email.
Domain Recommendation
Students do not need to own a custom domain to build or launch the first version of their website. For student business projects, we recommend launching first on a free Netlify URL. A custom domain can be added later if the parent/guardian approves and the student is ready to move forward with a more formal public launch.
Why This Approach Works
- Affordable
- Beginner-friendly
- Safer for minors
- Easier to manage
- Flexible for future upgrades
Website Builder Intake
Student Business Website Builder Intake Form
Complete this form so ABM Solutions can build the first version of a student business website using the approved business information, brand direction, page structure, and safety guidelines.
For student safety, please do not submit home addresses, student personal phone numbers, school ID numbers, full birthdates, private family information, medical information, payment information, or unapproved photos.