Module 4 Overview

Pricing, Payments, Marketing & Sales

Students learn how to estimate startup costs, choose simple pricing options, create a safe payment plan, and build a beginner-friendly marketing and sales strategy. Through a startup budget, pricing worksheet, marketing plan, and sales script, students learn how to communicate value clearly, explain their offer confidently, and promote their business responsibly.

Explore Module 4 Back to Business Builder AI Academy

Designed for K–12 charter school students who need practical, student-safe guidance for pricing, payments, marketing, and sales.

What Module 4 Produces

  • Startup budget and cost-per-offer worksheet
  • Pricing worksheet and simple profit practice
  • Safe payment plan and marketing plan
  • Sales script and ethical sales checklist

Student Outcomes

What students build in Module 4.

Students learn how a business earns money, communicates value, and serves customers responsibly without becoming pushy or misleading.

01

Startup Budget

Students identify basic materials, tools, supplies, and costs needed to begin.

02

Pricing Plan

Students compare cost, time, value, and customer expectations to choose a simple pricing model.

03

Safe Payment Plan

Students learn how payments work while understanding that payment collection must be parent/guardian or school approved.

04

Marketing & Sales Script

Students create a safe marketing plan and practice a clear, confident explanation of their offer.

Learning Areas

Module 4 helps students turn a business plan into a customer-ready offer.

Startup Budget

Students identify materials, supplies, website or design needs, packaging, tools, transportation needs, marketing materials, event costs, and parent/guardian-approved expenses.

Cost of Goods or Service

Students learn the difference between what something costs them and what they charge the customer, including materials, time, waste, delivery, supplies, and setup.

Pricing Worksheet

Students create two to three possible pricing options and choose one that is fair, simple, connected to value, and easy to explain.

Simple Profit Basics

Students learn that money earned minus money spent equals profit, and that sales do not automatically mean profit if costs are too high.

Payment Plan

Students create a safe payment plan and learn that payment collection, payment accounts, refunds, and public payment details require parent/guardian or program approval.

Marketing Basics

Students learn that marketing should be honest, clear, age-appropriate, helpful, safe, and approved before being shared publicly.

Marketing Channels

Students choose safe channels such as school-approved showcases, parent/guardian-approved flyers, websites, approved contacts, family referrals, or school market days.

Sales Script

Students write and practice a short script that explains their business name, target customer, offer, problem solved, main benefit, and friendly next step.

Ethical Selling and Marketing

Students learn not to exaggerate, use fake claims, pressure others, copy messaging, mislead customers, use private information, or promise what they cannot deliver.

Module Deliverables

Each deliverable helps students communicate value responsibly.

Startup Budget Worksheet

Estimates what the business needs to get started.

Cost Per Offer Worksheet

Calculates basic cost to produce or deliver.

Pricing Worksheet

Helps students choose a fair price.

Payment Plan Worksheet

Defines safe, approved payment options.

Marketing Plan Worksheet

Organizes customer messaging and outreach.

Marketing Channel Plan

Identifies where and how to reach customers.

Sales Script

Gives students words to confidently explain the offer.

Customer FAQ

Prepares answers to common customer questions.

Ethical Marketing Checklist

Confirms marketing is honest and appropriate.

Safe Payment Planning

Students learn how payment works, but payment collection is treated as educational first and operational only when approved.

  • Do not publicly list student payment accounts
  • Use parent/guardian or school-approved payment options
  • Understand refunds, cancellations, and expectations
  • Keep public launch and customer orders approval-based

Student-Friendly Sales Practice

Students practice respectful customer conversations and learn how to handle questions, feedback, and “no” without pressure.

  • Clear introduction
  • Simple offer explanation
  • Friendly call-to-action
  • Respectful follow-up
  • Honest customer communication

AI Prompt Examples

Student-friendly prompts for budget, pricing, marketing, and sales.

Students use structured prompts to estimate costs, compare pricing options, draft marketing messages, and review sales language for clarity and safety.

Startup Budget Prompt

Help me create a simple startup budget for my student business, including estimated costs, optional items, and ways to keep costs low.

Pricing Prompt

Help me create three possible pricing options based on my offer, estimated cost, time required, and target customer.

Sales Script Prompt

Help me write a short, friendly, honest sales script that explains my business, the problem solved, the offer, the main benefit, and the next step.